Users present on Audience Network mobile sites and apps are now eligible to be targeted using accustomed Facebook parameters, as per the new update.
Facebook unveiled the Facebook Audience Network two years ago with an effort to enhance the grasp of Facebook advertisements outside of FB using third-party mobile apps and presently, mobile websites.
However, the reach of Audience Network was limited till Facebook users, not covering everyone. Hence, the directors have finally announced the all-coverage status of the Audience Network, even if they are not on Facebook
Users on Audience Network sites or apps can be targeted by Custom Audiences, lookalike audiences and so on. The company has divulged that it will be using multiple signals with an aim of gathering non-Facebook user audience segments.
Facebook Ads VP Andrew Bosworth writes in his blog,
Ads are reviewed against our standards and to ensure they are as respectful of people’s experience as possible. For example, we don’t permit ads that include sound unless you interact with them and we prohibit deceptive ads and ads for unsafe products and services. We’ve developed technology to determine when someone clicks on an ad on a mobile device by accident, so you don’t get taken to a website or app you didn’t mean to visit.
As a part of update, Facebook is now providing flexibility and control over the ads being shown either by opting out (through AdChoices), or by altering their choices on Facebook. Although, Facebook claims that the quality of Audience Network ads is preferably higher than normal mobile ads.