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Google Penguin Update: Google’s Fight Against Web Spam

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The Google Penguin update has affected around 3% of search engine results. It has also affected a great number of high-ranking sites. The main focus is to maintain a spam-free site in terms of content and efficiency.

What exactly is Google Penguin?

In Feb 2011, Google launched the Panda update for the first time. The launch became the turning point of SEO. With this launch, web has become more interactive.

With the latest Google Penguin update, Google’s targeting sites falling under the category of “webspam.” This comprise –

  • Over optimizes SEO sites
  • Sites using black-hat practices
  • Keyword stuffing
  • Sites using link schemes creating backlinks

Here’s an official declaration:

“In the next few days, we’re launching an important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”

Last year, the Panda update contrived 12% of search engine results while; this Penguin update has contrived 3% of results.

Steps To Recover From Penguin Update After Traffic Dip

You are required to study which algo update hit your site’s traffic.

Here’s a list of some steps:

Expand Anchor Text Distribution

Micro-niche sites hit by the Penguin update are due to anchor text distribution. Internet marketers make use of apposite keywords along with anchor text to get quality backlinks.

Link Value

If you have taken those services which propose 500 backlinks for $ 5, you will get punished.

One needs to get rid of low quality backlinks or try to get more efficient links in order to maintain a good ratio of good to bad links.

Google Webmaster Tool Is Here to Assist You

The Google Webmaster Tool is a certified Google item. It enables you to analyze your site’s SEO in a more detailed manner.

Currently, Google has started directing emails to Webmaster Tool users in case there are several issues in your site’s traffic. If there are numerous spam links indicating to your site, you will get a warning.

Stop Creating Un-productive Links

This point is applicable for both link builders and for bloggers who permit guest posting.

Optimal Keyword Density

Do not go for keyword stuffing, instead use LSI words.

Try to maintain an effective keyword density in consort with some LSI words. If you are a Word Press user then, go for SEO Presser plugin for better optimization.

Do Not Go For Keyword Stuffing

Word Press has some plugins (Income Search Alert, Search Term Tagging 2) which enhances the search query outcome at the end of the post. This marks it as keyword stuffing. Bloggers preferring hidden texts for stuffing, this new-improved Penguin update will penalize the sites.

Avoid Low-Quality Content

Do not push inefficient on-page optimized write-ups; you could possibly be the next prey. Only high-quality and productive content should be shared from an SEO perspective.

Say No To SEO Automation

Automated ways of optimizing site, violates Google’s TOS therefore, such practices should be “stopped”.

Go Social

Google has been providing the evidences about the significance of social media with Google+1 metrics in their analytics and Webmaster Tool. You need to keep one thing in mind that you should not over do the SEO. Keep things natural by abiding by the strategies and white-hat policies.

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