Quick Query

Google’s Latest PROJECT OWL Update Demotes Fake News with Misleading Content

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With latest updates, Google officially came out with an “algorithm update” and several changes regarding search result management for news which are FAKE and contains “offensive or clearly misleading content.” This update is widely known as PROJECT OWL.

Google announced it to the world on its blog, stating:

  • With an aim to authenticate and promote original content on search engines, Google is modifying the algorithm. This algorithm will highlight and demote content which is misleading and contains aggressive content.
  • The Search Quality Raters Guidelines by Google has been upgraded to supervise proper functioning of this algorithm.
  • Feedback forms are added on Google search for:
  1. Autocomplete suggestions
  2. Featuring Snippets

Here are screen shots:

Owl Update -1

Owl Update -2

Gary Illyes answered some queries on Twitter:
Gary said that the recent “tweaks” or updates is totally unrelated to the new PROJECT OWL:
owl 1
New websites won’t be facing any issue with their SERP rankings after this update:
owl twitter 2
There will not be any additional benefit for Big brands
owl twitter 3

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