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Role of Social Media in Evolution of Mobile Shopping

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Let’s do a brain-storming reading session- What is Social Commerce?

A perfect blend of Social Media and E-Commerce- That’s what Social Commerce stands for (in simpler words). It’s a new-age evolution of the coming era, and targets the ever-increasing levels of online shoppers on social media platforms. It comes as no big surprise that the marketers are pitching their customers while making them aware about their purchase offers.

Online shopping being a common procedure, the “mobile compatibility” feature has made it more worthy of shot. Engaging media platforms with smartphone interface has made it easy for online retailers to manufacture their goods with just a click. It’s more than just catching up with your fellow friends on major social media platforms!

With the introduction of “Extra Call to Action” choice, commercial upbringing has been a massive feature. So let’s get on this ride to know more about the detailed structures building up in this social “MOBILE” ecommerce era.


Who doesn’t know this word! Facebook is like a small social universe with millions of people creating connections. Thousands of manufacturers have maintained an active appeal on FB through attractive campaigns, advertisements and promotional activities. Some of the features are installed to make in-app purchasing more fruitful and competent:


Similar to its Quick Articles feature, it represents a new dawn of online shopping. When a user chooses the “Call to Action” option within a Canvas advertisement, they are resourced to quick-loading microsite within FB, where they can engage in buying-and-selling activities.


Additional Call to Action

Lead Commercials and local Consciousness Commercials are the two main targets being initiated on FB. With an array of choices being provided to customers, a single click on this panel can lead to a massive assistance. Some of the facilities being provided by it involve:

a)      Name Choice

b)      Get Directions

c)      Examine Extra

d)      Ship A Message


These choice enables manufacturers get an insight into the world of customers’ preferences. Also, “Buy or Shop Now” option has lured more customers through mobile advertisements. All of this within just a cellular device!

Payments Via Messenger

Are you in dire need for money? No worries, as Facebook has introduced “Peer-to-Peer” Payments option for its users. Within an instant click, send a variable amount of cash to any other person within no time. Go, check your messenger now!



Pinterest is seen flooding with retailers and online manufacturers posting their products and ranges to attract customers. With an average of 11 repins, huge audience engagement can be seen while buying and selling on e-0commerce platform.

Buyable Pins

Selective pins display the option “Buy It Now” right next to “Pin It” button. It allows easier connections and checking out within the app while increasing the conversion rates.


Visible Exploration

Select an item of your preference, and then search Pinterest with the similar inclination and style- that’s visible search! User-friendly, isn’t it?



Following a brand results in higher user engagement and productivity, as the customer would be well aware of the product margins and range of choices.

“Buy Now” Button

When logging from your mobile devices, promotional tweets and ads with a “Buy Now” button can be seen on your home page. When selected, you will be redirected to the page within the app’s interface for better commercial give-and-take.


Interactive Adverts

Twitter has added several add-on buttons with the tweets and ads, such as “Call Now,” “Learn More” and much more to encourage social media engagements.



Instagram is the new rage! If you are a steady Instagram user, you must be aware of various brand pages and collections highly-equipped with online delivery or COD options. With new add-ons, Instagram has made it easy for people to shop better:
“Shop Now” Button
Instagram has now made it easy for users to engage with various shopping platforms within the app with ‘install’, ‘sign up’, or ‘learn more’ options and call to action buttons. Its fast, easy and instant!

Improved Ad Targeting
With the integration of Facebook and Instagram, it has become easy for advertisers to promote Instagram campaigns on Facebook for more targeted advertising.

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