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What is Amazon Go and it’s functioning?

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Amazon Go is the Seattle-based store that features ‘Just Walk Out’ technology and works with an app. Say bye to long queues with just walk in to Amazon Go, grab items, and leave.

What is Amazon Go?

Amazon has defined its latest feature Amazon Go as “a new kind of store with no checkout required.” With this you can shop at Amazon Go, the store works with the new Amazon Go app. Just enter Amazon Go, take the products you need, and go. It is a grocery store with around 1,800 square feet of retail space.

According to Amazon, “said it began working on the store concept four years ago, with the idea that it wanted to push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go.” Laced with advanced technology Amazon keeps a track of items taken or returned in your virtual cart.

What can be sold at Amazon Go?

Here’s what Amazon is offering in its Amazon Go store:

“We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.”

How does Amazon Go function?

Amazon Go app

To get started with Amazon Go, you need to create an Amazon account, a supported smartphone, and the free Amazon Go app. Customers need to open the Amazon Go app on their phones, then holding it to a scanning device, which works like a gateway to the store.

“Just Walk Out” technology

Amazon is using a combination of artificial intelligence, computer vision, and data pulled from multiple sensors allowing clients to pay for the items they purchased.

A patent application filed by Amazon described a store would work using a system of cameras, sensors, or RFID readers to identify shoppers and the items they have chosen.

Here’s an extract:

“[W]hen the customer passes through the exit (transition area) of the retail location, the items picked by the user may be automatically transitioned from the materials handling facility to the user and the user may be charged a fee for the items. … For example, if the user is purchasing items from a retail location, rather than the user having to stop and ‘check out’ with a cashier, teller or automated check station, because the picked items are already known and identified on an item identifier list associated with the user, the user may simply exit the retail location with the items. The exit of the user will be detected and, as the user passes through the exit (transition area), the user, without having to stop or otherwise be delayed, will automatically be charged a fee for the items (the items are transitioned to the user).”

According to Amazon’s new Just Walk Out technology, when a person exits the app, the store’s system activates a receipt that is sent to the buyer pointing the items sold and the purchase price. This way, Amazon connect a product with a specific shopper, the application described the use of cameras that would take photos.

Where is Amazon Go Headquartered?

The first Amazon Go store is situated at 2131 7th Ave, Seattle, Washington.

Are there more Amazon Go locations in the pipeline?

As per the analysis done by The Wall Street Journal, Amazon aims to open 2,000 grocery and convenience stores across the US.

What is the availability status of Amazon Go?

Currently, Amazon Go is opening to Amazon employees in beta. Amazon said the store open to the public in early 2017.

What are the potential prospects of Amazon Go?

Amazon hasn’t confirmed if it is planning more stores.

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